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- How Grant Stimmel Built The ‘92 for 140,000+ 90s Kids with This Creator Stack
How Grant Stimmel Built The ‘92 for 140,000+ 90s Kids with This Creator Stack
From Beehiiv to Fourthwall, here’s the fun, no-frills stack Grant uses to grow a nostalgic empire for millennials who miss the 90s.
Mark Delaney
April 30, 2025
✨Hey there, tech stackers! 🚀
If you grew up on Dunkaroos, TGIF, and burning CDs, you’ll love what Grant Stimmel is building.
He’s the founder of The '92, a throwback newsletter for 90s kids that’s grown to over 140,000 nostalgic readers—and yes, it totally doesn’t suck.
From Beehiiv to books, Grant’s tech stack reflects the same vibe as his content: fun, scrappy, and built to scale. Here’s how he runs the whole operation 👇
Grant uses Beehiiv to write, grow, and monetize The '92. It’s clean, fast, and built for newsletters that scale.
Why it works:
Built-in growth tools (referrals, recommendations, more)
Native ads + sponsor tools
Beautiful templates + analytics
With 140k+ readers, Beehiiv gives him the backbone to send big without breaking a sweat.
Plan/Tier: Enterprise: ($600/month) Grant is in their “custom pricing,” which is what I like to call a Champagne Problem.
📱 Textla – SMS Power Moves
Grant keeps the community vibe strong with Textla, a platform that lets him engage subscribers via SMS.
Why it’s smart:
Reach fans directly on their phones
Perfect for exclusive drops, reminders, or throwback trivia
Keeps the brand personal and punchy
Plan/Tier: Starter ($25/month plus $.005/text)
🎬 Kapwing – Video Editing Made Easy
For video content (like those hilarious reels and throwback clips), Grant uses Kapwing.
Why creators love it:
Browser-based editing
Easy meme + caption tools
Great for repurposing content across social
No Adobe. No stress.
Plan/Tier: Pro ($16/month)
🎨 Canva – Design for Non-Designers
From graphics to merch mockups, Canva helps Grant create quick, polished visuals that match the 90s vibe.
Why it fits:
Templates galore
Drag-and-drop simplicity
On-brand, fast, and free(ish)
Plan/Tier: Pro ($10/month)
📋 Google Forms – Polls & Feedback
Want to crowdsource the greatest snack of the 90s? Grant uses Google Forms for polls, surveys, and interactive reader moments.
Why it works:
Everyone knows how to use it
Quick results and easy sharing
Seamless with Google Sheets for analysis
Plan/Tier: FREE
📚 Amazon KDP – Self-Publishing Books
The nostalgia doesn’t stop at emails. Grant uses Amazon KDP to publish physical books for fans who want to hold onto the magic.
Why KDP?
Print-on-demand means no inventory
Global distribution
Great for bundling content into something tangible
Plan/Tier: FREE
👕 Fourthwall – Merch That Hits
The '92 has merch—and it’s powered by Fourthwall. Think tees, mugs, and other nostalgic swag.
Why Fourthwall is awesome:
Built for creators
Beautiful storefronts
Easy to sync with content and community
Plan/Tier: FREE
🧰 TL;DR – Grant’s Creator Stack
Purpose | Tool |
|---|---|
Newsletter | Beehiiv |
SMS | Textla |
Video Editing | Kapwing |
Visual Design | Canva |
Polls & Feedback | Google Forms |
Books | Amazon KDP |
Merch | Fourthwall |
From daily memes to monthly merch drops, Grant’s stack proves you don’t need complex tools to build something people actually love.
Subscribe to The '92 at readthe92.com—because adulting is hard, and reliving your childhood is way more fun.
Always remember,
Explore broadly
Not just SaaS or tech, but multiple disciplines.
Share ideas selflessly
Be willing to share your knowledge. Keep giving and it will come back to you.
Your stack is not going to save you.
You are. So just build.
Go crush it,
Mark
Tech Stacks is human-compiled, edited, and designed.
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