- Tech Stacks
- Posts
- Inside the Modern Sales Stack: How Smart Teams Sell in 2025
Inside the Modern Sales Stack: How Smart Teams Sell in 2025
From AI-written cold emails to social intent and seamless automation, this is how top teams close faster
Mark Delaney
August 10, 2025
In partnership with
✨Hey there, tech stackers! 🚀
Let’s talk about what a well-positioned modern sales team looks like in 2025—and how to build one like Ben Braverman.
He’s been the head of sales for 3x YC Companies and was the CRO for Flexport, which did $2+ billion last year in revenue.
If you're in B2B sales, this is a stack you’ll want to study. It’s lean. It’s AI-powered. And it’s built for speed and signal over noise.
Whether you're running outbound as a solo founder or building a 10-person SDR team, this sales stack gives you leverage across the full funnel.
The Simplest Way To Create and Launch AI Agents
Imagine if ChatGPT and Zapier had a baby. That's Lindy.
With Lindy, you can build AI agents in minutes to automate workflows, save time, and grow your business. From inbound lead qualification to outbound sales outreach and web scraping agents, Lindy has hundreds of AI agents that are ready to work for you 24/7/365.
Stop doing repetitive tasks manually. Let Lindy's agents handle customer support, data entry, lead enrichment, appointment scheduling, and more while you focus on what matters most - growing your business.
Join thousands of businesses already saving hours every week with intelligent automation that actually works.
🧩 BraveBen’s Modern Sales Stack
Let’s break it down across the buyer journey—from enrichment to automation 👇
🗂️ CRM: Attio
Lightweight, modern CRM built for flexibility and speed. Attio makes it dead-simple to customize workflows and track deals across growing teams without Salesforce-level complexity.
🔍 Data Enrichment: Clay + Seamless.ai
Clay → AI-powered lead research & enrichment at scale. Automate job title scraping, firmographics, and contact data—all in one click.
Seamless.ai → B2B contact data, especially strong for phone numbers and emails.
💡 Together: They help fill your pipeline with high-quality, verified contacts before a single message is sent.
📬 Email Campaigns: SmartLead
Cold outreach tool that rotates inboxes, personalizes at scale, and dodges spam folders like a pro. Ideal for multivariate A/B testing and deliverability at volume.
✍️ AI Copywriting: Lavender
Supercharges rep-written emails with real-time coaching, tone checks, and personalized templates.
Think Grammarly meets Gong for outbound.
Perfect for timing your cold emails to land when your ICP is actually thinking about buying.
🤖 LinkedIn Automation: HeyReach
Automates personalized connection requests and DMs across multiple LinkedIn accounts. Especially helpful for SDRs running volume-based top-of-funnel.
📞 Voice Cadence: OpenPhone
Sales dialer built into your outbound stack. Combine voice, text, and follow-up automation with modern UX. Great for teams who still believe phones close deals.
⚙️ Workflow Automations: Make + Zapier + n8n
These connect everything: CRM updates, webhook triggers, Slack alerts, contact tagging, email sequences—you name it.
🔄 TL;DR: The Future of Sales is Modular
Forget all-in-one legacy tools. The modern sales motion is about picking best-in-class tools for each layer of the funnel, and gluing them together intelligently with automation and AI.
This stack makes your team feel 5x bigger without burning out your reps or your budget.
🤖 AI Prompt Tip
“Build a sales outreach workflow using Clay + Lavender + SmartLead for a company targeting Series A SaaS CTOs. Include personalization and intent triggers.”
💡 Pro tip: Let AI architect your entire outbound strategy before you write a line of copy.
📣 Want to be featured?
Running sales ops with a smart stack? Drop us a note—we’d love to showcase your setup.
Always remember,
Explore broadly
Not just SaaS or tech, but multiple disciplines.
Share ideas selflessly
Be willing to share your knowledge. Keep giving and it will come back to you.
Your stack is not going to save you
You are. So just build.
Go crush it,
Mark
Tech Stacks is human-compiled, edited, and designed.
Reply