Inside The Tech Stack of a $20 M+ Home Services Brand

✨Hey there, tech stackers! 🚀

Today we’re taking you inside the ultra-integrated, ops-obsessed world of John Wilson—the founder behind a home service plan that he is scaling to $100 million. His company runs an incredibly high-leverage stack centered around one powerful platform: ServiceTitan.

If you want to see how software can glue a $100M+ home services company together, this is the blueprint.

🛠️ The Stack That Runs the Business

🧠 Core Operating System: ServiceTitan

Every department lives in ServiceTitan:

• Marketing → Customer data & equipment age for targeting

• CSRs → Scheduling

• Dispatch → Route optimization

• Technicians → Field quoting & service

• Managers → Reporting & price book adjustments

• Accounting → Payments and invoices

• HR → Payroll and timekeeping

🔌 ST-Enabled Add-Ons

These tools are embedded into ServiceTitan’s workflows, powering specialized functions:

• Aircall → VoIP phone system for inbound calls

• Schedule Engine → Smart capacity planning

• Faraday AI → Onsite equipment data capture

• PriceBook Pro → Dynamic pricing updates

• GoodLeap → Financing integrations based on pricing logic

It’s a loop: Customer → Schedule → Field Data → Pricing → Financing → Close. 🔁

💬 Follow-Ups & Communication

• Hatch → SMS automation & follow-up workflows (customer comms gold)

• Avoca AI → AI-augmented call center. Helps hybrid agents stay consistent and ensures no call goes unanswered.

• Slack → 4 years in, now deeply integrated with automations and alerts. Removing it would break their ops.

📊 Transparency & Culture with Data

• DataCube → Pulls real-time dashboards from ServiceTitan into office screens

• Revenue scores, CS performance, and sales targets are shown everywhere

• Part of their “open book” culture: if it’s up on the screen, the team owns it

🚀 Takeaway: Master the Core, Then Layer Up

Wilson Companies doesn’t chase tools—they double down on mastering the ones they already have, then build around it with precision. ServiceTitan is the nucleus, everything else is a smart satellite.

If you're in a service business or scaling field operations, this is an A+ case study in enterprise-level efficiency for SMBs.

🤖 AI Prompt Tip

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Always remember,

Explore broadly
Not just SaaS or tech, but multiple disciplines.

Share ideas selflessly
Be willing to share your knowledge. Keep giving and it will come back to you.

Your stack is not going to save you
You are. So just build.

Go crush it,
Mark

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