Inside the Tech Stack That Powers Soapbox Project’s Purpose-Driven Community

✨Hey there, tech stackers! 🚀

🧠 Stack Spotlight: The Community-Built Stack Powering Soapbox Project

Today’s feature comes from Soapbox Project, an impact-driven membership community for busy people who care deeply about the planet and people. Founded by a builder who’s passionate about climate justice and civic engagement, this tech stack is about more than functionality—it’s about staying values-aligned while still scaling.

With a thoughtful blend of community tools, automation hacks, and grassroots grit, here’s how Soapbox Project runs its day-to-day.

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📬 Email & Messaging

Mailchimp – Used for newsletters and onboarding. The founder has a love-hate relationship with it (mostly hate) but uses it for segmentation and automation.

Google Workspace – Handles all personal communication, calendar invites, and more personalized onboarding follow-ups.

💳 Payments

Outseta – Payment gateway chosen for its independence from platform lock-in and strong founder support. Makes it easy to spin up new subscription types.

🔗 Integrations & Automation

Zapier – Automates signups from Outseta to Circle, and adds users to Mailchimp. Also used for syncing course enrollment workflows.

👥 Community & Events

Circle – Soapbox’s core community platform. Loved for its tight-knit, async experience. Acknowledged that being too reliant on Circle is risky, so community resilience is being built into operations.

Zoom – Used for events (no explanation needed).

Mixily – Used for lighter, more playful virtual gatherings and one-off event payments. Great vibe, but needs accessibility upgrades.

📊 Ops & Internal Tools

Airtable – Used for tracking donations, leaderboard stats, and 1:1 member matches.

Luma – Currently testing for sending cohort-based course invites.

Notion – The brain of the entire operation. CRM, content creation, planning, worksheets, templates—you name it.

Loom – Used for member walkthroughs and async tech support.

🌐 Web & Design

Webflow – Main website built here.

Super – Used to host a different part of the site.

Figma – Led by Soapbox’s designer for visual assets and moodboarding.

🏛️ Legal & Financial Admin

Stripe Atlas – Used to incorporate the business.

Mercury – Business banking made simple and global-friendly.

Bench – Accounting support with high satisfaction.

Plug and Law – Used for legal documents and trademarking.

Eversign – For sending and managing contracts.

📱 Social Media Scheduling

Later – Used to schedule posts across Instagram and other platforms. Previously used Hootsuite but moved due to ethical concerns.

🤖 AI Prompt Tip

Use this to spark experiments, onboarding flows, or community threads. Bonus points for AI-generated templates or scripts.

🧠 Takeaway

Soapbox Project’s stack isn’t about shiny tools. It’s about using thoughtful tech to build meaningful relationships, foster resilience, and stay values-aligned.

Every tool supports the deeper mission—one automation, calendar invite, or Circle thread at a time.

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Always remember,

Explore broadly

Not just SaaS or tech, but multiple disciplines.

Share ideas selflessly

Be willing to share your knowledge. Keep giving and it will come back to you.

Your stack is not going to save you

You are. So just build.

Go crush it,

Mark

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