Nathan Gotch’s SEO Stack: 8 Tools Powering Smarter Organic Growth

✨Hey there, tech stackers! 🚀

🧠 Stack Spotlight: Nathan Gotch’s 2024 SEO Tool Stack

Nathan Gotch is a longtime SEO expert and the founder of Rankability, a content optimization platform designed to help marketers and agencies create better, search-ready content. He’s coached thousands of professionals on how to rank, convert, and grow sustainably through SEO.

Nathan recently shared his current SEO stack, and it's lean, proven, and incredibly actionable for anyone serious about organic growth.

Here’s what’s in his toolbox 👇

🔍 Semrush – The SEO Powerhouse

Nathan kicks things off with Semrush, one of the most comprehensive SEO suites on the market.

Why it matters:

• Keyword research, competitor analysis, backlinks

• Site audits and content gap tools

• All-in-one foundation for any SEO campaign

🧠 Rankability – Content That Ranks (and Converts)

His own tool, Rankability, is at the core of his workflow.

Why it’s a game-changer:

• Helps you optimize content before you publish

• Makes your writing more search-ready

• Bridges the gap between creativity and structure

I absolutely love when I see a founder who made a product for themself and is then using it!

🤖 ChatGPT – The AI Swiss Army Knife

Nathan uses ChatGPT for:

• Brainstorming keyword clusters

• Generating first drafts or meta descriptions

• Creating outlines for long-form SEO content

Pair this with Rankability, and you've got a deadly combo.

🧩 Detailed SEO Extension – On-Page Intelligence

Detailed is Nathan’s go-to Chrome extension for quick page-level SEO insights.

Why it’s helpful:

• Fast audits

• Highlights on-page tags and structure

• Lightweight but powerful for daily use

🧪 SEOTesting – Run Real SEO Experiments

No more guessing. SEOTesting lets you:

• Run A/B tests on title tags, content changes, and more

• See what’s actually moving the needle

• Prove ROI with data, not hope

📊 Agency Analytics – Reporting Made Simple

For client work and stakeholder updates, Nathan uses Agency Analytics.

What it delivers:

• Dashboards, white-labeled reports

• Rank tracking, traffic summaries

• Easy rollups for busy clients

🔗 Hunter – Outreach That Works

Hunter is Nathan’s pick for link building and outreach.

Why it’s a win:

• Find verified emails fast

• Works well with cold email and partnership campaigns

🕷️ Screaming Frog – Deep Tech Audits

When it’s time to go deep, Screaming Frog is the technical SEO tool of choice.

Why it’s indispensable:

• Crawl and audit your entire site

• Spot broken links, missing tags, crawl issues

• A must-have for any serious SEO pro

🧰 TL;DR – Nathan’s 2024 SEO Tool Stack

This stack blends classic SEO tools with new-school AI and optimization software. It’s battle-tested by a founder who’s helped thousands rank and convert with less fluff and more focus.

Check out Nathan’s work at rankability.com and follow him for tactical SEO breakdowns.

Always remember,

Explore broadly

Not just SaaS or tech, but multiple disciplines.

Share ideas selflessly

Be willing to share your knowledge. Keep giving and it will come back to you.

Your stack is not going to save you.

You are. So just build.

Go crush it,

Mark

P.S. This contains affiliate links.

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