Tech Stack of An Ecomm Entrepreneur

✨Hey there, tech stackers! 🚀

Ever wonder what tools power a clean, no-fluff e-commerce setup?

Bart (@TheSzef on X) recently dropped a peek into the tech stack he uses to run his online store Dad Gang.

He’s a really fun entrepreneur to watch- so give him a follow.

His tech stack is lean, smart, and made to convert. Whether you're launching your first product or optimizing an existing shop, this $0–low-cost setup is worth a look.

Let’s dive in. 🛒💻

🛍️ Website: Shopify (Free Theme)

Shopify is the backbone of Bart’s store — and he’s using a free theme to keep it simple and cost-effective.

✨ Why it works:

• Fast setup with zero code required

• Built-in features like payments, inventory, and SEO

• Tons of apps and plugins if you need to scale later

💡 Pro tip: Start with a free theme like "Dawn" or "Craft" — they’re modern, responsive, and clean.

Are you an entrepreneur or creator who is looking for a free way to connect with new customers and build your brand?

Then, share your tech stack with the audience! This newsletter is a great way for readers to connect with you.

If you run an online business, share your stack HERE to be featured in an upcoming newsletter.

📧 Email Marketing: Klaviyo

Klaviyo is Bart’s go-to for email. It’s tailor-made for e-commerce and plays beautifully with Shopify.

✨ What makes it great:

• Pre-built flows for cart recovery, welcome emails, and post-purchase follow-ups

• Segmentation for personalized campaigns

• Analytics to track revenue per email

📬 Start collecting emails from day one — your list is your best long-term asset.

📱 SMS Marketing: Attentive

Want to meet your customers where they are? That’s SMS — and Attentive helps you do it right.

📲 Why it’s powerful:

• Super high open rates (90%+)

• Great for flash sales, product drops, and reminders

• Personalized texts based on shopping behavior

💬 Just don’t overdo it — be helpful, not spammy.

🔁 Cart Recovery SMS: LiveRecover

People abandon carts all the time — it happens. But Bart uses LiveRecover to win them back with real human-powered SMS follow-ups.

🔑 Key benefits:

• Text-based concierge experience

• Recover sales from hesitant buyers

• Integrates directly with Shopify

🛍️ Real-time recovery = real revenue.

🤝 Rev Share Program: Social Snowball

Bart uses Social Snowball to turn customers into affiliates — automatically.

📈 Why it works:

• Post-purchase affiliate sign-up flow

• Track referrals and payouts easily

• Boosts LTV by turning happy buyers into marketers

🎯 If you're running paid ads, this is a great way to double down with organic reach.

🛒 Cart Upsells: SlideCart by AMP

Upsells = profit. Bart uses SlideCart to add targeted offers during checkout.

🔥 Features:

• Slide-out cart with dynamic offers

• Boosts AOV (average order value)

• Plug-and-play with Shopify

🧠 Smart upsells make every transaction more valuable.

📣 Ads: Meta, TikTok, Google (90% Meta)

When it comes to paid acquisition, Bart goes all-in on Meta Ads — but he’s also testing TikTok and Google.

🎯 Strategy:

• Focus budget where it performs (Meta)

• Use creatives that convert (more on that next)

• Retarget like a pro

💸 Start lean, track results, and reinvest.

🎥 Ad Creation: Canva + iPhone

No fancy agency. No studio. Just Canva and an iPhone.

🎬 Why this works:

• Fast, authentic, scroll-stopping content

• Canva templates speed up workflow

• UGC-style ads feel native on social

📱 It's not about polish — it's about performance.

⭐ Reviews: Junip

Trust is everything. Bart collects and showcases reviews with Junip.

🗣️ Features:

• Collects photo and text reviews

• Auto-review request flows

• Seamless integration with Shopify

🌟 Social proof done right.

📊 Post-Purchase Surveys: KnoCommerce

Want to know what really drives conversions? Ask.

🧠 Bart uses KnoCommerce for post-purchase surveys:

• Understand where customers came from

• Validate attribution data

• Uncover product insights

🔍 Feedback loops help improve every part of your funnel.

📦 Shipping: ShipStation

Shipping doesn’t have to be a nightmare. ShipStation helps Bart manage fulfillment with ease.

📦 Features:

• Batch label printing

• Discounted carrier rates

• Dashboard for multi-channel fulfillment

✈️ More orders, less chaos.

🎁 Gift Cards: Rise

Bart uses Rise.ai to offer branded digital gift cards and store credit.

🎁 Why it's useful:

• Boosts cash flow

• Helps drive repeat purchases

• Loyalty program features built-in

💳 Gifting that brings customers back.

📈 Attribution: Triple Whale (Free Tier)

Finally, let’s talk data. Bart uses the free version of Triple Whale to track what’s working.

📊 Benefits:

• See which channels are converting

• Connect ad data, email, and more

• Optimize spend based on insights

🔁 The free tier gives you enough to start making smarter decisions.

💬 Final Thoughts

This stack proves you don’t need enterprise tools to run a solid, high-performing e-commerce business.

Bart’s approach? Use what works, skip what doesn’t, and keep costs low while scaling up.

Start with the free/affordable versions. Master them. Then scale when the time is right.

Always remember,

Explore broadly 

Not just SaaS or tech, but multiple disciplines. 

Share ideas selflessly

Be willing to share your knowledge. Keep giving and it will come back to you. 

Your stack is not going to save you. 

You are. So just build. 

Go crush it,

Mark

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