The 10 Most Popular Tools in Modern Creator & SaaS Tech Stacks

In partnership with

✨Hey there, tech stackers! 🚀

🧠 Special Feature: The Top 10 Most Common Tools Across All Our Featured Newsletters

After dozens of tech stack deep dives—from solo AI founders to newsletter moguls to community operators—we’ve started to see patterns emerge. While every builder’s journey is different, certain tools keep showing up again and again across industries and business models.

These are the tools that power consistency, creativity, and scale—the unsung heroes behind the scenes.

Here are the 10 most frequently used tools featured in Tech Stacks so far 👇

1. Kit – Email Marketing & Automation

Used by: Dickie Bush, Vicky Hui, multiple newsletter creators and digital entrepreneurs

Why it keeps showing up:

• Intuitive setup for creators

• Strong automation flows

• Built-in landing pages + lead magnet capture

2. Circle – Community Hosting

Used by: Soapbox Project, various course creators and membership communities

Why it keeps showing up:

• Great for async, value-aligned communities

• Lightweight and easy to customize

• Integrates well with Zapier, Outseta, etc.

3. Zapier – The Glue

Used by: Nearly every operations-focused founder

Why it keeps showing up:

• Connects everything: payment → CRM → email → database

• Saves time without hiring an ops team

4. Stripe – Payment Processing

Used by: Dickie Bush, John Rush, Vicky Hui, and more

Why it keeps showing up:

• Reliable and scalable

• Works globally

• Pairs perfectly with digital product stacks

5. Notion – Project Management & Knowledge Base

Used by: Soapbox Project, MarsX/John Rush, community builders

Why it keeps showing up:

• All-in-one content + task management

• Replaces docs, spreadsheets, and wikis

6. Airtable – Lightweight Database

Used by: Vicky Hui, Soapbox Project, Nathan Gotch

Why it keeps showing up:

• Easy to customize

• Used for CRMs, trackers, and dashboards

• Embeds well in community platforms

7. ChatGPT – AI Writing Assistant

Used by: Dickie Bush, Overbooked, multiple solopreneurs

Why it keeps showing up:

• Research assistant

• First draft writer

• Brainstorming partner

🤖 AI Prompt Tip

Use this to compare tools before you commit—or to optimize your current stack.

Find out why 1M+ professionals read Superhuman AI daily.

AI won't take over the world. People who know how to use AI will.

Here's how to stay ahead with AI:

1. Sign up for Superhuman AI. The AI newsletter read by 1M+ pros.

2. Master AI tools, tutorials, and news in just 3 minutes a day.

3. Become 10X more productive using AI.

Join 1 million pros and start learning AI

8. Loom – Async Video Communication

Used by: Soapbox Project, John Rush, onboarding-heavy teams

Why it keeps showing up:

• Easy to create walkthroughs

• Great for customer support and internal comms

9. Capcut – Video Editing

Used by: Vicky Hui and creators building content-driven brands

Why it keeps showing up:

• Mobile-friendly

• AI features make editing faster

10. Figma – Design & Prototyping

Used by: Multiple teams including Soapbox Project’s design team

Why it keeps showing up:

• Collaborative

• Flexible for everything from graphics to UI

These tools represent the modern digital operating system—lean, no-code/low-code, globally accessible, and optimized for scale.

And best of all? You don’t need a 10-person team to use them.

Start with one. Stack over time.

📣 Want to be featured?
If you're a builder, creator, or founder using an interesting tech stack, reply to this email to be featured in a future Tech Stacks newsletter.

Always remember,

Explore broadly

Not just SaaS or tech, but multiple disciplines.

Share ideas selflessly

Be willing to share your knowledge. Keep giving and it will come back to you.

Your stack is not going to save you

You are. So just build.

Go crush it,

Mark

Tech Stacks is human-compiled, edited, and designed.