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The DTC Influencer Tech Stack That Signed 100 Creators in 3 Months
How Josh Durham uses StoryClash, AspireIQ, and Archive AI to scale creator programs—plus the team roles that make it run.
Mark Delaney
July 13, 2025
In partnership with
✨Hey there, tech stackers! 🚀
🧠 Stack Spotlight: The Influencer Stack That Took a DTC Program from 0 → 100 Creators in 3 Months
Josh Durham (@JoshJDurham), founder of Aligned Growth Management, knows how to scale influencer programs—fast. This lean but powerful tech stack helped his team sign 100+ creators in just 3 months, all without any paid promotion.
Here’s the setup that made it happen 👇
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🎯 Core Tools
StoryClash – Used to source and filter 200+ influencers per week.
AspireIQ – Centralized application portal to capture inbound creator interest.
Archive AI – Automated tool to collect UGC/creator content across platforms.
Google Sheets – Still the king for calculating CPMs and organizing campaign-level metrics.
🧑💼 The Human Layer
The stack is only half the equation. Here’s the team setup that makes it work:
Sourcing Lead – Responsible for finding 200+ potential creators weekly.
Content Reporting Analyst – Tracks content, metrics, and performance.
Inbox Manager (VA) – Handles responses, outreach follow-ups, and admin.
Negotiator – Closes deals and handles contract terms.
Strategist – Oversees the funnel, brand alignment, and workflow.
This team can be in-house or outsourced. A sharp social media manager could own it, or you can work with an agency like Aligned.
🤖 AI Prompt Tip
"Act as an influencer manager. Create a workflow to track 200 creator prospects weekly across sourcing, outreach, contract, and content status."
Perfect for building or optimizing your influencer ops in Airtable or Sheets.
📣 Want to be featured?
Reply to this email and share the stack behind your influencer, brand, or SaaS growth engine—we might spotlight you next.
Always remember,
Explore broadly
Not just SaaS or tech, but multiple disciplines.
Share ideas selflessly
Be willing to share your knowledge. Keep giving and it will come back to you.
Your stack is not going to save you
You are. So just build.
Go crush it,
Mark
Tech Stacks is human-compiled, edited, and designed.
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